FLOAT LIKE A DUCK™
Water Safety Initiative created for Paragon Pools as part of the company's CSR initiatives.
MISSION is Educating the public on the importance of water safety while celebrating the joys of water sports.
Float Like A Duck™ water safety program, is a public service initiative.
There are numerous elements to the program:
- Annual kickoff event (Memorial Day weekend)
- Special appearances with Duckie, The Mascot.
- Water Safety Coloring book and other collateral
- Videos and PSAs
- Safety Around Water / YMCA https://youtu.be/2ZtaKHBFC3U
- Pool Safely Partner https://www.poolsafely.gov/partner-spotlight-interview-with-joseph-vassallo-president-of-paragon-pools-and-co-founder-of-float-like-a-duck-water-safety-initiative/
- Notable Community partners: YMCA, City of Las Vegas, Clark County, First Responders, UMC and KVVU FOX 5
- Created in 2003, the public service program has introduced thousands of Las Vegas residents to water safety practices through hands-on activities including the lifesaving skill of FLOATING!
The award-winning Float Like A Duck initiative has extended beyond Las Vegas community with the Team's on-line videos and social media efforts.